CWS Blog
10 Quick Tips for Writing Web Content
Post Date: February 13, 2010
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- Include relevant and compelling headings and titles.
Use headings that immediately show the user what the page is about and why it is important. Include keywords in headings, if possible. - Get to the point quickly!
Start with the most important information and then explain further. - Include a "Call to Action" at the top of each page.
Motivate your web users to act immediately by including a call to action at the top of the page. A call to action is a simple way to tell users what they need to do to receive whatever it is that you are offering ("buy now", "sign up for our mailing list" "purchase today and get 20% off!", "get a free quote" "free 30 day trial", etc.). Don't assume that your web user will read the entire page - place your call to action at or near the top of the page. - Use Bold typeface to emphasize and draw attention to important keywords and short phrases.
Using boldfaced keywords helps them to stand out to users as they scan the page. Be sure to select words or phrases to highlight that contain relevant and important information. - Use Bulleted lists.
Bulleted and numbered lists quickly draw attention and are easy to read. - Keep to a smaller word count per page (50% less is usually advised) and keep scrolling to a minimum.|
Just looking at a long, text heavy web page can overwhelm web users. Keeping your pages short avoids scrolling, makes a web page appear more inviting, and makes it more likely to be read. - Use simple sentences and short paragraphs.
Limit each paragraph to a single idea and keep your sentences short and succinct. Avoid fluff. - Make the content on each page independent of other pages.
Remember that your website is not linear and users can enter your site on any given page. The content on each page should be able to stand alone and you should never assume that a user has come to it from a previous page. - Be credible.
Write in an objective style. Include testimonials, reviews and articles about your company, products or services, and link to other websites that support your information and/or claims. - Include relevant keywords throughout the text to help with search engine placement.
10 Point Annual Website Maintenance Checklist: # 10 of 10
Post Date: January 15, 2010
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Take the time to perform an annual review of your website statistics and compare across previous years. What steps can you take to increase your website traffic? How well does your website come up in search engines? Are you utilizing basic SEO techniques on your website to help increase relevant traffic?
10 Point Annual Website Maintenance Checklist: # 9 of 10
Post Date: January 14, 2010
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Remove outdated or incorrect content and replace with up to date and correct information. Make goals for how you can improve your website and make it an even more valuable communication tool for your customers, your sales force, and your employees. If you are not yet utilizing social media, begin to plan how your company can utilize new marketing and communication websites and social media in the new year.
10 Point Annual Website Maintenance Checklist: # 8 of 10
Post Date: January 13, 2010
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Is the design and/or layout outdated? Does it adequately reflect your brand, or the level of professionalism and service that your company provides? Is the site easy to use and navigate throughout? Is your website a marketing tool that serves your company well?
10 Point Annual Website Maintenance Checklist: # 7 of 10
Post Date: January 12, 2010
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