January, 2010 Archives
10 Point Annual Website Maintenance Checklist: # 10 of 10
Post Date:January 15, 2010 | PermaLink
Review your web statistics and SEO.Take the time to perform an annual review of your website statistics and compare across previous years. What steps can you take to increase your website traffic? How well does your website come up in search engines? Are you utilizing basic SEO techniques on your website to help increase relevant traffic?
10 Point Annual Website Maintenance Checklist: # 9 of 10
Post Date:January 14, 2010 | PermaLink
Analyze the content on your website.Remove outdated or incorrect content and replace with up to date and correct information. Make goals for how you can improve your website and make it an even more valuable communication tool for your customers, your sales force, and your employees. If you are not yet utilizing social media, begin to plan how your company can utilize new marketing and communication websites and social media in the new year.
10 Point Annual Website Maintenance Checklist: # 8 of 10
Post Date:January 13, 2010 | PermaLink
Examine the overall design of your website.Is the design and/or layout outdated? Does it adequately reflect your brand, or the level of professionalism and service that your company provides? Is the site easy to use and navigate throughout? Is your website a marketing tool that serves your company well?
10 Point Annual Website Maintenance Checklist: # 7 of 10
Post Date:January 12, 2010 | PermaLink
Update your privacy policy, site terms of use, and disclaimers to ensure they are up to date and reflect your corporate policies and comply with any new laws.10 Point Annual Website Maintenance Checklist: # 6 of 10
Post Date:January 11, 2010 | PermaLink
Test your website forms!Pretend you are a customer (or potential customer) on your website and complete and submit each form on your website. Ensure that the data submitted is received properly and is forwarded to the correct email address at your company. If your forms include automatic replies, check that the replies are up to date and contain correct information. If your site contains a shopping cart, test your cart functionality and all checkout forms.
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